Global agency expertise,
working for you
I spent over a decade leading SEO and GEO strategy for Fortune 100 brands at global agencies. I started BridgeCity to bring that same level of expertise to growing businesses that deserve it but cannot justify a full-time hire.
My story
Why I started BridgeCity
I have spent my career inside global agencies, leading organic search strategy for some of the world’s most recognized brands. I built frameworks for AI-generated search visibility before most businesses knew it was something to think about. I managed teams, shaped enterprise strategies, and watched what happened when SEO was done at the highest level.
What I noticed along the way was a gap. Growing businesses, the ones with the most to gain from organic search, rarely had access to the level of expertise their larger competitors took for granted. They were either too small for the big agencies or paying for junior support that could not move the needle.
I started BridgeCity SEO & GEO to close that gap. My clients get director-level strategy, not an account manager who passes their work to someone three levels down. They get someone who has optimized at enterprise scale and knows exactly what applies to a growing business and what does not.
The name BridgeCity reflects that mission. We bridge the divide between the sophistication of global agency SEO and the practical, high-impact work that growing businesses actually need.
Shanti Murphy
Founder, BridgeCity SEO & GEO
Areas of expertise
Where I do my best work
Career
Over a decade building at the highest level
My career in organic search started at independent digital agencies working with Fortune 500 companies, learning the craft of SEO from the ground up. Keyword research, on-page optimization, technical audits, content strategy. I built a foundation across all of it while developing a reputation for turning complex data into clear, actionable recommendations.
From there I moved into a global agency network, where I led organic search strategy for some of the world’s most recognized consumer brands across CPG, eCommerce, and content platforms. I managed teams, oversaw technical SEO across dozens of brand websites simultaneously, and navigated the complexity of global enterprise search at scale.
As AI began reshaping how search results are generated and displayed, I was one of the early practitioners building frameworks for GEO and AEO, ensuring that brand content was structured not just for traditional rankings, but for visibility within AI-generated overviews and LLM responses. That work is now central to what every serious SEO engagement needs to include.
BridgeCity exists because growing businesses deserve access to this level of thinking. Not a junior account manager running a templated audit. Not a tool-generated report with no strategic context. Real expertise, applied to your specific situation.
Career highlights
Key milestones across 11+ years
What clients say
Trusted by marketers and brand leaders
“Shanti is one of the most insightful SEO professionals I have had the privilege to work with in my career. She works diligently to mine for SEO insights, and pays them off with pragmatic, user-friendly execution recommendations. Any company would be lucky to have Shanti in their corner.”
“Shanti is an SEO expert strategist and I cannot recommend her enough. Her ability to provide strategic, actionable and successful tactical optimization recommendations anchored in SEO data and insights was of great value to me and the other marketing teams with whom she worked.”
Beyond the work
A little more about me
Ready to work with someone
who has done this at the highest level?
Start with a free audit of your organic search performance and find out exactly where the opportunities are for your business.