About Shanti Murphy
Global agency expertise, working for you
I spent over a decade leading SEO and GEO strategy for Fortune 100 brands at global agencies. I started BridgeCity to bring that same level of expertise to growing businesses that deserve it but cannot justify a full-time hire.
Month-to-month, no contracts · Director-level strategist, no hand-offs · Free 30-minute consultation
11+
Years in organic search
Fortune 100
Brand experience
Director
Level expertise
SEO + GEO
Traditional and AI search
Why I started BridgeCity
I have spent my career inside global agencies, leading organic search strategy for some of the world’s most recognized brands.
I built frameworks for AI-generated search visibility before most businesses knew it was something to think about. I managed teams, shaped enterprise strategies, and watched what happened when SEO was done at the highest level.
What I noticed along the way was a gap. Growing businesses, the ones with the most to gain from organic search, rarely had access to the level of expertise their larger competitors took for granted. They were either too small for the big agencies or paying for junior support that could not move the needle.
I started BridgeCity SEO & GEO to close that gap. My clients get director-level strategy, not an account manager who passes their work to someone three levels down. The name BridgeCity reflects that mission: we bridge the divide between the sophistication of global agency SEO and the practical, high-impact work that growing businesses actually need.
Shanti Murphy, Founder
Based in Portland, Oregon, working with clients remotely across the US.
11+ years in organic search
Agency experience at the global enterprise level.
Education
B.S. Natural Resource Policy & Management, Oregon State University.
Industries served
CPG, eCommerce, B2B, manufacturing, professional services, healthcare, retail, and content platforms.
Where I do my best work
Areas of expertise.
01
Technical SEO
Crawlability, indexability, Core Web Vitals, structured data, site architecture, and AI bot accessibility. The foundation that everything else is built on.
02
Generative Engine Optimization
Optimizing brand content for visibility within AI-generated overviews and LLM responses across Google, ChatGPT, Perplexity, and Gemini.
03
Answer Engine Optimization
Engineering content architecture to capture Featured Snippets, People Also Ask boxes, rich results, and zero-click organic visibility.
04
Content Strategy
Data-driven content gap analysis, optimization recommendations, and creation briefs that align your content with what real searchers and AI models are looking for.
Over a decade building at the highest level
My career in organic search started at independent digital agencies working with Fortune 500 companies, learning the craft of SEO from the ground up.
From there I moved into a global agency network, where I led organic search strategy for some of the world’s most recognized consumer brands across CPG, eCommerce, and content platforms. I managed teams, oversaw technical SEO across dozens of brand websites simultaneously, and navigated the complexity of global enterprise search at scale, the work that now informs BridgeCity’s international SEO practice.
As AI began reshaping how search results are generated and displayed, I began building frameworks for GEO and AEO as soon as they became a practice, ensuring that brand content was structured not just for traditional rankings, but for visibility within AI-generated overviews and LLM responses. That work is now central to what every serious SEO engagement needs to include.
BridgeCity exists because growing businesses deserve access to this level of thinking. Not a junior account manager running a templated audit. Not a tool-generated report with no strategic context. Real expertise, applied to your specific situation.
Career highlights
Key milestones across 11+ years.
01
Director of SEO
Global agency, leading a team of six across a Fortune 100 brand portfolio.
02
Associate Director to Senior Manager
Global agency network, organic search and technical SEO.
03
SEO Specialist to Manager
Independent agency, search marketing for Fortune 500 brands.
04
GEO and AEO from the start
Built AI search frameworks before most agencies had a name for it.
Trusted by marketers and brand leaders
What clients say about working with Shanti.
“Shanti is one of the most insightful SEO professionals I have had the privilege to work with in my career. She works diligently to mine for SEO insights, and pays them off with pragmatic, user-friendly execution recommendations. Any company would be lucky to have Shanti in their corner.”
Jeff Weil, Digital Marketing and Performance Media Leader
“Shanti is an SEO expert strategist and I cannot recommend her enough. Her ability to provide strategic, actionable and successful tactical optimization recommendations anchored in SEO data and insights was of great value to me and the other marketing teams with whom she worked.”
Julie Lutz, M.A., PCM, CDMP, Digital Strategy Leader
A little more about me
Beyond the work.
Competitive powerlifter
Training with purpose and competing at a high level.
World traveler
Always planning the next trip somewhere new.
Outdoor explorer
Camping and exploring the Pacific Northwest and beyond.
Animal lover
Passionate about animals and the people who care for them.
Ready to work with someone who has done this at the highest level?
Start with a free 30-minute consultation about your organic search performance.
Find out exactly where the opportunities are for your business.